Traveling: one of the most ubiquitous activities in our lives. We book a flight to Thailand with a few clicks on a website, or jump on a train heading for Eastern Europe that leaves three times a day. Quite naturally, we know where we want to go and how to get there. Yet we rarely ask ourselves why we want to go to a particular place – or why we should go at all. This seems a fitting question for a time when our Facebook timelines (mine included) are filled with photos of beaches, mountains, and smiling faces: what is it that motivates us to travel?